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Wine Auction Software: Your Own Wine Auction Site

Your own auction website on your own domain, with 0% commission.

4,000+ customers across Easy.Auction and Auctify, with 0% commission

A wine auction site on Easy.Auction is an online auction website, on the merchant's or collector's own domain, where bottles and cases of wine are sold through timed bidding or at fixed prices. Custom attributes defined for a wine category let each listing show details such as vintage, region or bottle size. A handling and shipping fee can be set per listing, and winning bidders pay through built-in PayPal, Stripe, Mollie, Square or Authorize.net. Wine sold this way carries 0% commission. Easy.Auction is continued as Auctify, which is where a new wine auction site begins, with a 7-day free trial.

Frequently asked questions

Can I show the vintage of each wine lot in my auction listings?

Yes. On Easy.Auction, vintage is captured with a custom attribute that you define for your wine category, not as a built-in field. Once it is set up, every wine listing in that category can display its vintage, and further attributes such as region or grape variety can be added the same way.

Can I sell some wines at a fixed price and auction others on the same site?

Yes. Easy.Auction supports both timed auctions with chosen start and end times and fixed-price listings on one site. An auctioned lot can also carry a Buy Now price, which lets a buyer purchase the wine immediately instead of waiting for the auction to end.

Do I pay a commission on each case of wine sold at auction?

No. Easy.Auction charges a flat monthly fee with 0% commission on sales, and its successor Auctify also charges zero commission, with plans from $49 per month. On a multi-seller site you can choose to charge other wine sellers a commission percentage or listing fees yourself.

Planning your first sale? Read the step-by-step guide How to Run an Online Wine or Whisky Auction on Auctify, the successor to Easy.Auction.

Easy.Auction: the key facts

What Easy.Auction is, who makes it and what it offers, in one table.

StatusContinued as Auctify since 2021. Easy.Auction stays online for its existing customers and takes no new subscriptions; new auction sites start on Auctify with a 7-day free trial and no credit card.
CompanyAuctify B.V., Enschede, the Netherlands (EU), Chamber of Commerce no. 92337139. Auction software since 2015; 4,000+ customers across Easy.Auction and Auctify.
Domain and hostingYour own domain, with hosting and SSL included. A “Powered by Easy.Auction” notice on the StartUp package only.
PaymentsPayPal, Stripe, Mollie, Square and Authorize.net.
Auction formatsTimed auctions with a chosen end time, fixed-price and Buy Now listings, reserve prices, absentee (automatic) bidding and anti-sniping. Procurement reverse auctions on the Business and Enterprise packages.
SellersSingle-seller mode, or multi-seller mode where members list their own items and the owner may charge them a commission or listing fees.
LanguagesSite text translatable into any language. Auctify, the successor, has 20 languages built in.
Track recordRated 4.5/5 on Capterra from 64 reviews. More than 3 million auctions held for customers in 35+ countries.
Easy.Auction See auction sites built on Auctify

“I am with limited computer skills, yet they enabled me to set my auction site up within hours and I was up and running. My customers praise it for ease of use. People that use it like it, more business for me!” -Eden, site owner

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