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Your Own Watch Auction Site

Easy.Auction, continued as Auctify
4,000+ customers across Easy.Auction and Auctify

Easy.Auction is a hosted auction website builder that watch dealers and collectors can use to auction timepieces on their own domain without writing code. Categories, for example by brand or for vintage pieces, can each have custom attributes, so listings show details such as reference number, case size or whether box and papers are included. Optional upfront credit-card verification of bidders and SMS verification of new users add checks to auctions of expensive watches. Easy.Auction is continued as Auctify, where new watch auction sites open with a 7-day free trial.

Frequently asked questions

Can I record whether a watch comes with box and papers?

Yes. Easy.Auction lets you define custom attributes per category, including a yes/no field, so each watch listing can state whether box and papers are included. The same method covers reference numbers, movement type or case material; these are attributes you set up yourself, not built-in fields.

Can the winning bidder on a watch be charged automatically?

Yes, optionally. Easy.Auction can charge winners automatically by card, and it can verify bidders' credit cards upfront before they bid. Winners can otherwise pay for a won watch through the built-in PayPal, Stripe, Mollie, Square or Authorize.net payment options.

What does it cost to start a watch auction site today?

New sites start on Auctify, which continues Easy.Auction. Auctify's Starter plan is $49 per month for 100 lots per month, Pro is $99 per month for 200 lots, and Enterprise is $299 per month for unlimited lots, all with zero commission and a 7-day free trial without a credit card.

View Sample Auction Site

You'll experience a range of benefits and enjoy:

Enhanced User Experience

A mega-simple dashboard where you can edit logos, content, prices and 100+ other options. No tech skills or code required!

Advanced Functionality

Over 150 different settings. Premium auction features on every plan, including anti-bid sniping measures, auto-bidding, and minimum sales price/reserve price for sellers.

Diversified Revenue Streams

The option to only sell products you supply – or open it up and let any member sell their own goods, eBay style.

What Easy.Auction Customers are Saying:

“I am with limited computer skills, yet they enabled me to set my auction site up within hours and I was up and running. My customers praise it for ease of use. People that use it like it, more business for me!” -Eden, site owner

Done-For-You Launch + Setup

We’ll take on the heavy lifting, you just watch our progress.
We’re also available for further customizations and upgrades post-launch! (Extra fee required)

Hosting included

Hosting and SSL are included with every Easy.Auction site.

A+ Security

As in all things, safety first! We keep your data encrypted and virtually breach-proof by employing premium-grade safeguards to your site.

Expert Support and Troubleshooting

Log a ticket with our friendly support team and get quick help with any issue, big or small.

No Contracts

You’re not locked into any lengthy service agreements; your auction site is billed on one flat month-to-month cycle.

“The best of the best: it's easy to use, great customer service.
They even respond and make requests in the weekends!
They respond very fast, and have a fair price for their products.”

-Christian A., a happy customer

If you can dream it, you can auction it!
Create an auction site for anything and everything:

Automotive | Toys | Collectibles | Professional services | Clothes

Home décor | Electronics | Sports and outdoor gear | Charities / fundraisers

Or any other niche – as broad or as narrow as you want!

Existing Easy.Auction customer with a question? Submit a ticket here.