Watch Auction Software: Your Own Watch Auction Site
Easy.Auction, continued as Auctify
4,000+ customers across Easy.Auction and Auctify
Easy.Auction is a hosted auction website builder that watch dealers and collectors can use to auction timepieces on their own domain without writing code. Categories, for example by brand or for vintage pieces, can each have custom attributes, so listings show details such as reference number, case size or whether box and papers are included. Optional upfront credit-card verification of bidders and SMS verification of new users add checks to auctions of expensive watches. Easy.Auction is continued as Auctify, where new watch auction sites open with a 7-day free trial.
Frequently asked questions
Can I record whether a watch comes with box and papers?
Yes. Easy.Auction lets you define custom attributes per category, including a yes/no field, so each watch listing can state whether box and papers are included. The same method covers reference numbers, movement type or case material; these are attributes you set up yourself, not built-in fields.
Can the winning bidder on a watch be charged automatically?
Yes, optionally. Easy.Auction can charge winners automatically by card, and it can verify bidders' credit cards upfront before they bid. Winners can otherwise pay for a won watch through the built-in PayPal, Stripe, Mollie, Square or Authorize.net payment options.
What does it cost to start a watch auction site today?
New sites start on Auctify, which continues Easy.Auction. Auctify's Starter plan is $49 per month for 100 lots per month, Pro is $99 per month for 200 lots, and Enterprise is $299 per month for unlimited lots, all with zero commission and a 7-day free trial without a credit card.
Planning your first sale? Read the step-by-step guide How to Run an Online Jewelry Auction on Auctify, the successor to Easy.Auction.
Easy.Auction: the key facts
What Easy.Auction is, who makes it and what it offers, in one table.
| Status | Continued as Auctify since 2021. Easy.Auction stays online for its existing customers and takes no new subscriptions; new auction sites start on Auctify with a 7-day free trial and no credit card. |
|---|---|
| Company | Auctify B.V., Enschede, the Netherlands (EU), Chamber of Commerce no. 92337139. Auction software since 2015; 4,000+ customers across Easy.Auction and Auctify. |
| Domain and hosting | Your own domain, with hosting and SSL included. A “Powered by Easy.Auction” notice on the StartUp package only. |
| Payments | PayPal, Stripe, Mollie, Square and Authorize.net. |
| Auction formats | Timed auctions with a chosen end time, fixed-price and Buy Now listings, reserve prices, absentee (automatic) bidding and anti-sniping. Procurement reverse auctions on the Business and Enterprise packages. |
| Sellers | Single-seller mode, or multi-seller mode where members list their own items and the owner may charge them a commission or listing fees. |
| Languages | Site text translatable into any language. Auctify, the successor, has 20 languages built in. |
| Track record | Rated 4.5/5 on Capterra from 64 reviews. More than 3 million auctions held for customers in 35+ countries. |
“I am with limited computer skills, yet they enabled me to set my auction site up within hours and I was up and running. My customers praise it for ease of use. People that use it like it, more business for me!” -Eden, site owner
Existing Easy.Auction customer with a question? Submit a ticket here.