Horse Auction Software: Your Own Horse Auction Site
Your own auction website on your own domain.
0% commission. 4,000+ customers across Easy.Auction and Auctify.
YES, Show Me More
A horse auction site on Easy.Auction is a hosted auction website where breeders, studs and sport-horse sellers sell foals, youngstock and competition horses online on their own domain. Details buyers ask about, such as sire, dam, height or discipline, are captured through custom attributes you define per category, not a built-in pedigree field. A reserve price means a horse is not sold below the seller's minimum, and optional upfront credit-card verification adds a check before bidders take part. Privacy settings can hide bidders' usernames. Easy.Auction is continued as Auctify, whose livestock and animals starter site includes equine sales; new horse auction sites start there with a 7-day free trial. Easy.Auction packages cost 99 to 299 USD a month and are no longer sold; its successor Auctify has plans from $49 a month, with zero commission.
Frequently asked questions
Can I list a horse's sire and dam on the auction page?
Yes, as custom attributes. Easy.Auction does not include a built-in pedigree field, so the site owner defines attributes per category, such as sire, dam and damsire for a foal category. Every horse listed in that category then shows those fields to bidders.
Can I hide who is bidding during a horse sale?
Yes. Easy.Auction has bidder privacy settings, including an option to hide bidders' usernames. Buyers can still follow the bidding on the horses they want through watch lists and outbid emails, without their username being shown to other bidders.
Can a stud sell horses for several breeders in one online sale?
Yes. In multi-seller mode each breeder lists their own horses on the stud's auction site. The stud, as owner, can charge those breeders a commission percentage or listing fees and offer Premium highlighted listings. Seller ratings, feedback and a review system give buyers a way to assess each breeder.
Planning your first sale? The closest step-by-step guide on Auctify, the successor to Easy.Auction, is How to Run an Online Livestock Auction.
Easy.Auction: the key facts
What Easy.Auction is, who makes it and what it offers, in one table.
| Status | Continued as Auctify since 2021. Easy.Auction stays online for its existing customers and takes no new subscriptions; new auction sites start on Auctify with a 7-day free trial and no credit card. |
|---|---|
| Company | Auctify B.V., Enschede, the Netherlands (EU), Chamber of Commerce no. 92337139. Auction software since 2015; 4,000+ customers across Easy.Auction and Auctify. |
| Domain and hosting | Your own domain, with hosting and SSL included. A “Powered by Easy.Auction” notice on the StartUp package only. |
| Payments | PayPal, Stripe, Mollie, Square and Authorize.net. |
| Auction formats | Timed auctions with a chosen end time, fixed-price and Buy Now listings, reserve prices, absentee (automatic) bidding and anti-sniping. Procurement reverse auctions on the Business and Enterprise packages. |
| Sellers | Single-seller mode, or multi-seller mode where members list their own items and the owner may charge them a commission or listing fees. |
| Languages | Site text translatable into any language. Auctify, the successor, has 20 languages built in. |
| Track record | Rated 4.5/5 on Capterra from 64 reviews. More than 3 million auctions held for customers in 35+ countries. |
