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Gemstone Auction Software: Your Own Gemstone Auction Site

Your own auction website on your own domain, with 0% commission.

4,000+ customers across Easy.Auction and Auctify, with 0% commission

Easy.Auction is hosted auction software that gemstone and diamond sellers can use to run online gem auctions on their own domain for a flat monthly fee. Sellers define custom attributes per category to describe each stone, for example carat weight, cut, clarity or colour. A reserve price per listing keeps a stone from selling below the seller's minimum, and because all official currencies are supported, stones can be priced in the currency of the dealer's market. Easy.Auction is continued as Auctify, and a new gemstone auction site is started on Auctify with a 7-day free trial. Easy.Auction packages cost 99 to 299 USD a month and are no longer sold; its successor Auctify has plans from $49 a month, with zero commission.

Frequently asked questions

Can I list carat weight and clarity for each gemstone?

Yes, through custom attributes. Easy.Auction has no built-in carat or clarity fields, but you can define attributes for each category, such as carat weight, clarity, colour, cut or origin. Loose diamonds and coloured gemstones can sit in separate categories with different attributes.

Can buyers message me with questions about a gemstone before they bid?

Yes. Easy.Auction includes internal messaging, so a buyer can contact the seller on the site about a stone's details before placing a bid. Bidders can also add gemstones to a watch list and receive an outbid email if someone bids higher on a stone they want.

Can I charge winning bidders for sending a gemstone?

Yes. Easy.Auction lets you set a handling or shipping fee on each listing, so the cost of sending the stone is part of the lot. A listing can also carry a Buy Now price, letting a buyer purchase the gemstone outright instead of bidding.

Planning your first sale? Read the step-by-step guide How to Run an Online Jewelry Auction on Auctify, the successor to Easy.Auction.

Easy.Auction: the key facts

What Easy.Auction is, who makes it and what it offers, in one table.

StatusContinued as Auctify since 2021. Easy.Auction stays online for its existing customers and takes no new subscriptions; new auction sites start on Auctify with a 7-day free trial and no credit card.
CompanyAuctify B.V., Enschede, the Netherlands (EU), Chamber of Commerce no. 92337139. Auction software since 2015; 4,000+ customers across Easy.Auction and Auctify.
Domain and hostingYour own domain, with hosting and SSL included. A “Powered by Easy.Auction” notice on the StartUp package only.
PaymentsPayPal, Stripe, Mollie, Square and Authorize.net.
Auction formatsTimed auctions with a chosen end time, fixed-price and Buy Now listings, reserve prices, absentee (automatic) bidding and anti-sniping. Procurement reverse auctions on the Business and Enterprise packages.
SellersSingle-seller mode, or multi-seller mode where members list their own items and the owner may charge them a commission or listing fees.
LanguagesSite text translatable into any language. Auctify, the successor, has 20 languages built in.
Track recordRated 4.5/5 on Capterra from 64 reviews. More than 3 million auctions held for customers in 35+ countries.
View Sample Auction Site See auction sites built on Auctify

“I am with limited computer skills, yet they enabled me to set my auction site up within hours and I was up and running. My customers praise it for ease of use. People that use it like it, more business for me!” -Eden, site owner

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